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TikTok in The Publishing Times
The short-video platform, home of the BookTok reading community. Official site: www.tiktok.com
39 articles, newest first · RSS feed · Email alerts
July 22, 2026
Reading is becoming a 'sexy' cultural trend, with celebrities and luxury brands embracing literature. This shift offers indie authors new opportunities for visibility and engagement with a broader, fashion-conscious audience.
July 21, 2026
For indie authors planning a 2026 release, building an author platform beforehand is crucial. Prioritize an email list, focus on a single content channel, and assemble a launch team to support your book's release.
July 21, 2026
Los Angeles is launching its first book crawl featuring 13 indie bookstores. This event offers a prime opportunity for indie authors to connect with the local literary community and expand their book's reach.
June 8, 2026
An author email list is the only marketing asset you truly own. This guide shows you exactly how to build one from scratch without spending a dollar on ads — us…
May 19, 2026
Seven-figure advances, competitive auctions, and international co-publishing deals are shaping the 2026 publishing landscape.
May 17, 2026
Editorial reviews are not the same as Amazon customer reviews. Here is what Kirkus, Readers' Favorite, and Amazon Author Central actually do for indie authors — and the cold-pitch scam you need to know about.
March 21, 2026
A complete review of NetGalley for indie authors in 2026. Covers pricing, co-op options, what NetGalley does well, its limitations, and how it compares to Story…
March 18, 2026
Edelweiss+ is the publishing industry's trade-facing ARC and catalog platform, used by over 135,000 librarians, booksellers, and book buyers worldwide.
March 15, 2026
Master 10 essential book marketing strategies for indie authors in 2026. Boost sales, build your author brand, and thrive in the competitive publishing landscap…
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