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TikTok in The Publishing Times

The short-video platform, home of the BookTok reading community. Official site: www.tiktok.com

The rise of the ‘hot literati’: how reading became sexy

The rise of the ‘hot literati’: how reading became sexy

Reading is becoming a 'sexy' cultural trend, with celebrities and luxury brands embracing literature. This shift offers indie authors new opportunities for visibility and engagement with a broader, fashion-conscious audience.

How to Build an Author Platform Before You Publish (2026)

How to Build an Author Platform Before You Publish (2026)

For indie authors planning a 2026 release, building an author platform beforehand is crucial. Prioritize an email list, focus on a single content channel, and assemble a launch team to support your book's release.

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